As good as plans are, strategy also involves testing product assumptions with real users. Your existing business strategy will provide a set of concrete metrics, and the overall strategy must involve situating the product within your budget while simultaneously pursuing, aggressively, the best way to accomplish the business metrics. It will also involve developing an expertise of your market, industry, users, competition, technology, and design. In order to create a digital product that is both innovative and competitive, understanding the domain you are engaged with, who your users are, and what differentiates you is imperative
Management technology gives managers the applications they need in order to act more effectively and focus on what’s essential.